Smoking cessation strategies targeting stress reduction may be more successful in women

Women are 31 percent less likely to quit smoking successfully, in part because nicotine replacement therapy is more effective in male smokers. Female smokers experienced more stress and craving than men after viewing cellphone-delivered stress-inducing images, report researchers. Although all smokers making a cessation attempt would likely benefit from interventions to reduce stress, these findings suggest that women could receive particular benefit.